Craft Beer Label Art #3: Nick Dwyer, Lupuloid, Beavertown

This month I’ve chosen Beavertown’s artwork, designed by their creative director Nick Dwyer, who started creating artwork for Beavertown whilst working at Duke’s Brew & Que, the birthplace of Beavertown.

Thanks to Dwyer, everyone is aware of Beavertown’s eye-catching, bright cans which have taken the craft beer world by storm.

Along with great beer with fantastic names like ‘Neck Oil’ and ‘Gamma Ray’, Beavertown’s artwork has contributed massively to the brewery’s success.

Not content to settle with a successful design, Dwyer has helped evolve the designs over time and ensure consistency which permeates the business, from events to wraps for their delivery vans.

So, here’s one of my favourite beers they’ve created, Lupuloid IPA, a hopped up banger with stunning artwork. Lupuloid is part of Beavertown’s core range, and after four years of operation was their first straight up IPA.

Lupuloid is a straight forward IPA. But it is one that is very hop-forward – with vibrant citrus flavours from the use of Mosaic, Citra and Equinox hops.

Although the bright colours may not be to everyone’s taste, the can really stands out. Unusually, it’s pink on the top of the can too with a green ring pull.

Of course, there are Dwyer’s signature skeletons included in the design, but the main focus of the can is a giant hop monster straddling an asteroid.

A winner!

Scores

▪ Beer: 9/10

▪ Artwork: 9/10

▪ Buy: £2.40 Waitrose