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Beer Label Art #2: Mikkeller and Keith Shore

Nov 25, 2018 | Beer

You can’t really write about craft beer labels without talking about Mikkeller.

So recognisable is the Danish brewery’s artwork, that there is now a standalone webstore which sells limited edition prints worldwide.

Keith Shore, Mikkeller’s Art Director, uses a limited colour palette to great effect, creating quirky, cartoonish designs which catch the eye.

Labels often feature beer-loving characters Henry and Sally and are unique to each beer.

I instantly recognised cans of Mikkeller’s new year-round series now sold in Marks & Spencer for £2.79 a can.

Mikkeller Cans Available all Year Round

I like how the beer style is incorporated into the wacky labels.

  • Hair in the Mailbox – India Pale Ale
    Hair in the mailbox seems pretty wrong to me, who would want hairy letters? Even so, the artwork for this one is fun, bright with a dog and a beard. What’s not to like. I really enjoyed this fruity IPA. It’s a light yellow-orange in appearance with a slight haze.
    A great foamy head, which lasted. My favourite of the bunch.
  • Stick a finger in the soil – Pale Ale
    Creepy artwork, which looks somewhat rude, but I am not sure why. I stuck my tongue in the beer instead. It tasted pretty good. Amber-gold in colour, and slightly hazy. It’s well balanced, with apricot citrus and bitterness rounding out the flavours to finish. Tasted fresh, with a tight foam head.
  • I don’t have a red shrimp – Pilsner
    I’d be annoyed too if my Shrimp walked off before I could tuck in. 
    Golden-straw in appearance, slight mango nose with caramel. Biscuit and lemon on palate. The beer seems soft and somewhat thin. I think it needs a bigger whack of bitterness, but that’s just what I prefer with pilsners.
  • Wood will fall down – Passionfruit Berliner Weisse
    Wood certainly does fall down if my garden is anything to go by. TRUTH. I am not always keen on Berliner Weisse, but maybe as I do love Passionfruit this one I enjoyed. It seemed to have balance, with sweetness to balance the sourness.
See also  Local Lockdown Beers: The Godstone Brewers

What do you think of the artwork and the new year round range? Let me know in the comments.

Keith Greywood

Keith Greywood


I'm the Founder of Bacchanalian, a food and drink blog. I write about food and drink, with a keen focus on beer.
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