Back in March 2020, at the start of the UK lockdown, a too-good-to-be-true offer did the rounds online.
London distiller Sipsmith were offering a case of 12 pre-mixed Gin & Tonic cans in exchange for a £20 donation to charity.
As these cans retail at £33 plus delivery, this seems to be a great offer. I duly went ahead and made my pledge through GoFundMe, joining over 2,000 other gin fans who pledged nearly £50,000 in just three days.
The ‘Sip and Support’ campaign was started by Sipsmith to support the hospitality industry through charity The Drinks Trust, who have supported workers in the drinks industry for over 100 years. The drinks industry and bartenders in particular are facing a really tough time as their workplaces closed overnight, with no confirmation of when they’ll be open again. As someone who has a couple of drinks in a pub or bar most weeks, I was more than happy to pledge my support.
A few days later, my gin arrived. The cans are absolutely beautiful, with the classic Sipsmith design in copper.
They are filled with Sipsmith’s London Dry Gin, and a light tonic, making them feel almost healthy and very easy to drink – although at 7% ABV per can, you can’t have too many. I’ve enjoyed them over ice, with garnishes of lime, raspberries and my favourite, cucumber.
Sipsmith has now ended the Sip and Support campaign, but if you are missing your regular drinks at the bar, I’d encourage you to donate to support the Drinks Trust so they are still there in the future.