Craft Beer Label Art #2: Mikkeller and Keith Shore

Mikkeller Label Art - Year Round Series

You can’t really write about craft beer labelling without talking about Mikkeller.

So recognisable is the Danish brewery’s artwork, that there is now a standalone webstore that sells limited edition prints worldwide.

Keith Shore, Mikkeller’s Art Director, uses a limited colour palette to great effect, creating quirky, cartoonish designs which catch the eye.

Labels often feature beer-loving characters Henry and Sally and are unique to each beer.

I instantly recognised cans of Mikkeller’s new year-round series now sold in Marks & Spencer for £2.79 a can.

Mikkeller Art Labels

I like how the beer style is incorporated into the wacky labels.

  • Hair in the mailbox – India Pale Ale
    Hair in the mailbox seems pretty wrong to me – who would want hairy letters? Even so, the artwork for this one is fun and bright with a dog and a beard. What’s not to like? I really enjoyed this fruity IPA. It’s a light yellow-orange in appearance with a slight haze.
    A great foamy head, which lasted. My favourite of the bunch.

    • Scores
      • Beer: 8/10
      • Artwork: 9/10
      • Buy: £3.39, Beerhawk
  • Stick a finger in the soil – Pale Ale
    Creepy artwork, which looks somewhat rude, but I am not sure why. I stuck my tongue in the beer instead. It tasted pretty good. Amber-gold in colour, and slightly hazy. It’s well balanced, with apricot citrus and bitterness rounding out the flavours to finish. Tasted fresh, with a tight foam head.

    • Scores
      • Beer: 6/10
      • Artwork: 6/10
      • Buy: £3.39, Beerhawk
  • I don’t have a red shrimp – Pilsner
    I’d be annoyed too if my Shrimp walked off before I could tuck in. Golden-straw in appearance, slight mango nose with caramel. Biscuit and lemon on palate. The beer seems soft and somewhat thin. I think it needs a bigger whack of bitterness, but that’s just what I prefer with pilsners.

    • Scores
      • Beer: 6/10
      • Artwork: 7/10
      • Buy: £3.39, Beerhawk
  • Wood will fall down – Passionfruit Berliner weisse
    Wood certainly does fall down if my garden is anything to go by. TRUTH. I am not always keen on Berliner Weisse, this one I enjoyed, perhaps because I have a fondness for passionfruit flavours. It seemed to have balance, with sweetness alongside the sourness.

    • Scores
      • Beer: 7/10
      • Artwork: 8/10
      • Buy: £3.30, Beerhawk

What do you think of the artwork and the new year-round range? Let me know in the comments.